Through an internal link, website hierarchy guides visitors and search engines to relevant material and distributes authority across sites. For companies that cater to certain areas or cities, local SEO is crucial. Managing clients across different locations adds complexity, as each location has unique audiences, competition, and keyword demand. Customized strategies are needed for every location, such as optimizing Google Business Profiles, managing local citations, and creating location-specific content. This will help you to drive traffic and improve rankings for each branch. Google Search Console is essential for tracking your SEO rankings.
- This can include; incorporating conversational answers to questions within content (here’s a great example of this), including synonyms and targeting long-tail keywords or phrases.
- However, one of the most valuable features is the “Queries” option.
- All reviews are edited and fact-checked internally before publication.
- If you want to read more about ranking factors with a focus to prioritize facts and not speculation, then download a copy of Ranking Factors 2023 ebook.
- This tool returns the number of organic keywords on which the domain ranks, the monthly organic traffic, the domain authority, and total backlinks.
Regular SEO Audits
Latest statistics show that about 28% of regular Google search results contain images, up from 19% only two years ago. People run BHS Links transactional and informational types of searches more and more frequently in Google Images search. Just look at the growth of image-centered platforms like Pinterest and Instagram.
The work then was around PageRank, the core algorithm used to measure the importance of webpages so they could be ranked in results. We’ve tackled these problems, and others over the years, by making regular updates to our algorithms and introducing other features that prevent people from gaming the system. More ranking factors have been added and they continually revise how much weight is given to each factor. Through all of these changes, keywords still remain one of the easiest and most effective ways to improve your site’s SEO. We can also help you to add links to your site through HOTH Link Outreach. With this service, you get a white-label, in-content link through a guest blog published on another site.
Step 10 – Get Set Up on Google Business
They’re an easy way to let your audience know of recent news, offers, deals, products, or simply a recent blog you’ve published. Any time you put out new content, add a new offer/deal, or roll out a new product, you should add a post about it. Google Business Profiles increase your chances of appearing in local search results (so-called Google Local Pack), a coveted spot at the top of SERPs. Website level factors include a sitemap, security, and page speed. Optimizing these three elements will improve your rankings and traffic.
Audit your brand and content
Refreshing these pages significantly is crucial as it can provide a “freshness boost,” potentially improving their search performance. Review these for outdated elements (images, statistics, broken links) or other areas that need enhancement. Learn why you need specialized SEO for SaaS companies, and improve your site’s visibility and online presence by implementing seven best practices.
Once duplicates are identified, merge them into a single, optimized listing to consolidate authority and avoid confusing potential customers. Share relevant promotions, events, or news to each area, encouraging interaction and fostering a sense of community. Regularly updating your GBP with fresh content and maintaining accurate information can significantly improve local visibility and customer connections across your various locations. A mobile-responsive website automatically adjusts to multiple screen sizes, giving consumers a good browsing experience on any device. This adaptability is important since slow-loading sites can cause significant bounce rates, lowering your search ranks. Additionally, you can use Google’s autocomplete and “related searches” at the bottom of the search results page to go further.